It all begins with an idea.

IDEATION

People jump into business without a plan, while others think too much and never begin.

People follow trends, people follow their hearts and people just want to make money; all three are perfectly fine. Understand what you’re good at and what you need help in.

What sets you apart from your competitor? If market analysis says your product/service is saturated in your region, see if you can think of an alternative approach.

LAUNCH

Create a business plan that allows you to assess the potential of your product/service. It’s also a great way to present your idea to potential investors.

Ask yourself, how are you going to fund your business?

Before you can grow your workforce, you’ll be a one man/woman orchestra, so automation is crucial to reduce the burden on you.

There is no point developing a world class product/service if nobody knows about it.

Pitch your business to established professionals or individuals in your field. These people are called ‘Mentors’ and they solve problems you haven’t even begun to think of.

Remember - You can only solve the problems you’re aware of.

SCALE

Take time to understand customer behaviour, by zoning in on a target market and developing an effective marketing plan to retain existing customers & attract new customers.

Automating manual tasks is critical to scaling a business. It enhances outcomes for your existing team members, making their work more efficient.

Identify skills missing from your existing team and and plan a recruitment drive around what skills will be needed to meet your strategic goals

Find a mentor.

Do you still have the same goals as when you first started the business? If so, find time to set new reasonable, yet challenging goals.