DATE
28/02/2025
Lagos Gallery Weekend
Lagos Gallery Weekend is more than an art event—it’s a citywide movement. Launched in 2024 by Lagos’ leading galleries, LGW is Nigeria’s premier cultural gateway, uniting collectors, creatives, and art lovers. This transformative weekend immerses you in exhibitions that challenge, inspire, and connect.
Art
Events
Services
Web Design + Development
Category
Brochure
Client
Sunshine Alaigbe
Bringing Lagos’ Art Scene to Life Online
Lagos Gallery Weekend is a celebration of contemporary art, bringing together 21 different galleries across the city for a weekend of exploration and cultural discovery. Our task? To create a digital hub that seamlessly connects art lovers to these spaces, providing an intuitive way to navigate, plan, and engage with Lagos' vibrant gallery scene.
A Seamless Art Journey
We designed an interactive platform that makes it easy for visitors to:
Discover all participating galleries in one place
Plan their routes using an embedded Google Maps feature
Contact galleries directly for inquiries and appointments
The result? A dynamic and user-friendly website that became the go-to guide for navigating the Lagos Gallery Weekend.
Mapping the Art Scene
Lagos can be a sprawling city, and navigating multiple gallery stops required a smart, location-based solution. We integrated an interactive Google Maps system, allowing visitors to:
Visualise all gallery locations at a glance
Plan personalised routes to optimise their experience
Get real-time directions for seamless movement across the city
This feature transformed the website into a practical companion for gallery-goers, ensuring they could fully immerse themselves in the weekend’s events.
Optimizing Visibility & Understanding Visitor Behavior
Beyond just a website, we ensured that Lagos Gallery Weekend had the right digital reach and insights to engage the art community effectively.
Understanding Audience Behavior
We leveraged data analytics tools to track visitor traffic, engagement patterns, and popular routes. This insight helped organisers understand:
Which galleries drew the most interest
How people navigated the event
Key trends in user interaction
By combining design, technology, and strategy, we designed & delivered a comprehensive digital solution that enhanced the Lagos Gallery Weekend experience for both visitors and organisers.
